Authenticity and fun

The Be Natural people have got (middle class?) Australia sussed. Here's the rallying cry on the back of a 5 Whole Grain Flakes packet:

Be happy, be real, be relaxed and be yourself!

I reckon most Aussies would see attaining those four things as a life well lived (plus enough money to have a nice house, car, holidays and generally spoil yourself - but we don't like to talk about that). Wonder what it will be in Chile?