Two people

We are clearly two people. We are who we are and who we want to be

- The Gruen Transfer (31/8/11)

The quote goes on to say: "and in advertising we tend to focus on the second one, and we want to be healthy eaters, we want to be a Supermum, we want to be great parents, and we feel guilty that we're not actually achieving these things".

Perhaps this is as close as our culture gets to talking about sin and human limitation. It's a place worth starting.